In the Kitchen with Alexandra PIKLIZ product line
Project Overview
PIKLIZ is a vibrant line of Haitian-inspired gourmet condiments crafted by In the Kitchen with Alexandra. The brand celebrates bold flavors and authentic culinary traditions, bringing a modern twist to a classic Haitian staple. My role in this project encompassed packaging design, branding development, and marketing strategy to ensure a cohesive and engaging presence for PIKLIZ in the gourmet food market.
Packaging Design
The packaging for PIKLIZ was designed to capture the product’s bold and fiery essence while maintaining a refined, artisanal aesthetic. Key elements included:
Vibrant Color Palette – Inspired by Haitian culture, the labels feature warm, energetic hues that reflect the spice and zest of the product.
Clear and Elegant Typography – A balance between modern and handcrafted styles ensures readability while evoking a sense of authenticity.
Branding & Identity
Developing the visual identity of PIKLIZ meant creating a brand that speaks to both tradition and innovation. My contributions included:
Logo Design & Typography – Crafting a distinctive logo that embodies the essence of Haitian cuisine while maintaining a contemporary feel.
Storytelling & Brand Messaging – Positioning PIKLIZ as a flavorful and indispensable addition to any kitchen, connecting with food lovers and adventurous palates alike.