In the Kitchen with Alexandra PIKLIZ product line

Project Overview

PIKLIZ is a vibrant line of Haitian-inspired gourmet condiments crafted by In the Kitchen with Alexandra. The brand celebrates bold flavors and authentic culinary traditions, bringing a modern twist to a classic Haitian staple. My role in this project encompassed packaging design, branding development, and marketing strategy to ensure a cohesive and engaging presence for PIKLIZ in the gourmet food market.

Packaging Design

The packaging for PIKLIZ was designed to capture the product’s bold and fiery essence while maintaining a refined, artisanal aesthetic. Key elements included:

  • Vibrant Color Palette – Inspired by Haitian culture, the labels feature warm, energetic hues that reflect the spice and zest of the product.

  • Clear and Elegant Typography – A balance between modern and handcrafted styles ensures readability while evoking a sense of authenticity.

Branding & Identity

Developing the visual identity of PIKLIZ meant creating a brand that speaks to both tradition and innovation. My contributions included:

  • Logo Design & Typography – Crafting a distinctive logo that embodies the essence of Haitian cuisine while maintaining a contemporary feel.

  • Storytelling & Brand Messaging – Positioning PIKLIZ as a flavorful and indispensable addition to any kitchen, connecting with food lovers and adventurous palates alike.

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